AI is changing and developing at record speeds. With new developments occurring every day its hard to stay up to date on which companies have which tools and what they actually do. Microsoft have their own AI tool that you have probably heard of but maybe you don’t actually know what it’s capable of. Discover what Microsoft brings to the table in this blog and see how you can make AI work for you.
What is Copilot?
Over the last several years, growing businesses report that work has accelerated faster than their employees’ ability to keep up. 68% of people say they struggle with the pace and volume of work, with 46% feeling burnt out. Due to this, 80% of employees bring their own AI tools to work. This does help individuals improve their productivity but there is no cohesion across the business. Microsoft saw this and developed a solution that supports everyone and keeps your sensitive data safe: Copilot.
It’s made up of two main components: chat and agents.
Copilot Chat
Copilot chat is a free and secure AI chat solution that gives employees a standardised AI experience. It’s powered by GPT-4, a trailblazer in AI chats. Users can complete market research, draft document, prepare for meetings, upload files and collaborate across teams.
Copilot Agents
Agents seem intimidating as you have to create them yourself. This is daunting for people will less experience with tech. But do not fear, Microsoft has you covered. The Copilot Studio (where you create the agents) offers prebuilt agents as well as the ability to create your won. With agents users can automate workflows (such as submitting expenses or your hiring process) and complete tasks. Not only this but agents can be published directly into your Microsoft 365 apps and you can make sure only employees who need it have access to it.
What can Copilot do?
AI is all about what you ask. It’s easy to dismiss AI’s capabilities because it didn’t do what you wanted but you need to make sure you ask it the right questions. Below are some examples of what Copilot is capable of if you ask the right question.
- Create a to-do list
Input your tasks into the chat and ask it to create a prioritised to-do list, “Prioritise these tasks based on importance and deadlines and put them into a simple, ordered to-do list.”
- Draft an email
“Draft an email that informs my client about a delay in our joint project, make it professional in tone and not too long”
- Gain information about a topic or project
“Tell me about the use of AI in the workplace and the pros and cons of implementing it into my business”
- Review content
“Review and revise this email, make the tone professional and friendly, but keep it concise.”
- Create a presentation
“Create a designed presentation including speaker notes about the topic of digital marketing, include the pros and cons, any relevant news stories and examples of good marketing”
- Summarise a document
Upload a document and ask “summarise this document and provide me with the highlights, any important updates and key information”.
- Get ideas
“Give me some ideas for product names for a skincare product that is focused on reducing the appearance of pores”
- Never forget a thing
When you forget a small bit of information from a document have Copilot hunt for it, simply upload the document and ask “find information about the time and date of the networking event from this document”
- Translate a message
Simply copy and paste a message into the chat and ask “translate this message to English (UK).”
Copilot for Sales
Sales people spend less that 30% of their time working on sales activities, with around 440 hours a year being spent on trying to find the right content to share with their prospects and customers. Copilot is the solution they need to free up their time to push deals over the finish line. Below are some of the many ways Copilot can support sales teams in driving business growth.
- Create more opportunities
Better prepare for discovery calls with an ai agent that drafts tailored questions and content.
- Increase deal size
Use Copilot to generate charts and presentation content using the customer’s data to help close more high value deals.
- Improve win/ close rates
Give the customer your full attention in a meeting while Copilot makes notes. Prompt Copilot to use those notes to focus on the most important information to help you create targeted offers in your proposals.
- Improve customer retention
Maintain strong customer relationships post-sales by using Copilot to generate personalised communications, share customer data with service departments, and perform sentiment analysis to address issues quickly.
Copilot for Marketing
Marketing teams handle a myriad of responsibilities all whilst trying to hit aggressive goals to help support company growth. Juggling these tasks can be a struggle, but Microsoft 365 Copilot makes it easy. It helps streamline the development of strategic marketing plans, collaborating with other teams, and composing copy so marketers can focus on turning ideas into qualified revenue opportunities. Below are some key ways that Copilot can support marketing teams in meeting their goals.
- Increased lead generation
Use Copilot to perform market research trends, and identify the markets with the most opportunity.
- Reduce agency spend
Optimise budget spending, bringing previously outsourced work in-house by quickly generating high quality, tailored content with Copilot.
- Improve customer retention
Support customers post-sale with content that speaks to their industry and uses their goals as they use the product.
- Enhance employee retention
Reduce the risk of employee burnout and frustration by using Copilot to streamline repetitive, time-consuming tasks.
Copilot for Customer Service
Successfully delivering high quality customer service is essential for growing businesses looking to establish customer loyalty. This journey begins when a customer comes in contact with a customer service representative. 43% of customer service reps report feeling overwhelmed by the number of systems and tools that are needed to complete their work. Copilot is the tool they need to provide them with access to the customer, product, and service information they need. Below are some key ways that Copilot supports your customer service reps to provide the best service they can.
- Reduce the average resolution time
Reps can use agents in the Copilot chat to quickly find answers, pull customer information, and even draft responses. This reduces the amount of time it takes to resolve issues and, in turn, improving customer satisfaction rates.
- Optimise the number of calls handled by human agents
Develop customer self-service agents for customers using natural language search or automated calls. These simple solutions can decrease the number of calls that a rep has to make.
- Improve service quality and customer satisfaction scores
Increase your customer satisfaction by using Copilot to provide real time AI assistance for faster issue resolution.
Conclusion
AI is powerful and clearly has the capability to revolutionise the workplace for people in every role. It may seem intimidating to someone with less tech experience but it’s a simple way to make your job role easier. Once you understand how to ask the right questions, nothing can hold you back. Microsoft 365 Copilot is a great tool to implement across your business, providing you and your team with a standardised AI solution to common business problems.
Why not give Copilot Chat a try now?
Interested in learning more about Copilot, read our other blog post on it.